Forbes: Jaguar Needs To Be Ambitious

Professor Stefan Bratzel of the Center of Automotive Management (CAM) in Bergisch Gladbach, Germany says it’s all about size.

“I’m wondering if it’s big enough to succeed as an independent player but it needs to cooperate or build an alliance with a bigger player. It’s more likely to be a Chinese partner, along the lines of Geely and Volvo; that’s more probable than a European brand like Groupe PSA or Renault. I’m not sure BMW will be interested after the Rover disaster,” Bratzel said.

https://www.forbes.com/sites/neilwinton/2020/07/08/jaguar-needs-to-be-ambitious-embrace-luxury-and-move-upmarket-to-thrive/#7def0b2393b7

Forbes: Europe’s Auto Makers, Weakened By Coronavirus

Professor Stefan Bratzel, director of the Center of Automotive Management (CAM) in Germany said the European industry was in trouble before the coronavirus struck what was an enfeebled structure.

“There is a quite critical situation for many carmakers at the moment and especially for smaller players as they run out of money because of the shutdown of production in Europe and elsewhere. Corona has accelerated structural problems we already had, with more capacity than demand especially in Europe,” Bratzel said in an interview.

https://www.forbes.com/sites/neilwinton/2020/07/05/europes-auto-makers-weakened-by-coronavirus-vulnerable-to-chinese-incursions/#3d926b577b68