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He’s Steering Volkswagen, With His Eyes on Beating Tesla

Herbert Diess, the chief executive, seeks to cast VW as a dynamic, modern company, but his style risks the ire of its powerful works council.

“One thing that Diess does is positive, he keeps reminding – even when no one in Wolfsburg wants to hear it – that Tesla ist the benchmark”, said Stefan Bratzel, director of the Center of Automotive Management in Bergisch Gladbach, Germany.

https://www.nytimes.com/2021/11/24/business/volkswagen-ceo-herbert-diess.html
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