He’s Steering Volkswagen, With His Eyes on Beating Tesla

Herbert Diess, the chief executive, seeks to cast VW as a dynamic, modern company, but his style risks the ire of its powerful works council.

„One thing that Diess does is positive, he keeps reminding – even when no one in Wolfsburg wants to hear it – that Tesla ist the benchmark“, said Stefan Bratzel, director of the Center of Automotive Management in Bergisch Gladbach, Germany.