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"In the next 10-15 years, more than a few automakers will have disappeared from the market or lost their independence. To survive, manufacturers will not only have to do many things differently, they will have to do different things." - At the first Microsoft Innovation Talk, I had the privilege of presenting our assessments of future trends in the automotive industry. It was also a lot of fun to discuss the multiple challenges of the industry in an expert talk with Stefan Andre Raschke, Director Sales and Industry Automotive at Microsoft.

Those who missed the talk can now access it on-demand for free. Learn more at