Cologne, Germany, July 8, 2021 - The international data & analytics group YouGov is now cooperating with the Center of Automotive Management (CAM) under the leadership of Prof. Dr. Stefan Bratzel. The aim of the collaboration is to link research approaches and develop joint products and services for the automotive industry. The focus will be on research and analysis of future automotive topics. As part of the cooperation, CAM will gain access to YouGov's Connected Data research solutions, including the daily updated population-representative brand monitor YouGov BrandIndex and the target group analysis tool YouGov Profiles. The combination of research solutions enables highly detailed national and international comparisons of brand perceptions, attitudes and behavior of granular target groups, as well as expectations towards them, through uniform and continuously collected consumer data. Together with CAM's AutomotiveINNOVATIONS and Mobility Services databases, the collaboration can generate significant added value for the fundamentally changing automotive industry. The publication of a first joint study is planned for October 2021. Monika Reichl, General Manager DACH at YouGov: "We are very pleased about the cooperation with Prof. Dr. Bratzel and the Center of Automotive Management. This is an important strategic step for the intensification and expansion of our activities in the automotive sector. The exchange with the CAM expands YouGov's sector know-how and enables us to further develop our portfolio of sector-specific products and research services for our customers." Prof. Dr. Stefan Bratzel, Director of the Center of Automotive Management: "The political and social pressure for change on the automotive sector continues to increase. At the same time, the market situation for established automotive manufacturers and suppliers is becoming more dynamic with the intrusion of new and non-industry players. Future-oriented information on brand perception and consumer expectations is essential for the industry to successfully position itself in target markets. We are very much looking forward to working with YouGov. The cooperation with this internationally strong and innovative research partner gives CAM access to international brand and consumer data that adds great value to our research, analysis and assessments of the industry."
YouGov Deutschland GmbH
Head of Marketing DACH
Tel.: +49 (0) 221 420 61 – 444
YouGov is an international Data and Analytics Group headquartered in London. Our data-driven offering supports and optimizes a wide range of marketing activities for our clients, which include media owners, brands and media agencies. We work with some of the world's best-known brands. YouGov is a pioneer in the market research industry and was the first to use the Multilevel Regression with Poststratification (MRP) method for accurate forecasting at a granular level. According to Pew Research, the accuracy of our data regularly surpasses that of competitors.
YouGov has its own panel of more than 15 million registered members in more than 55 markets and has offices in the UK, Europe, North and South America, the Middle East, India and Asia Pacific. This gives YouGov one of the largest market research networks in the world.
More Informations at yougov.de.
YouGov Deutschland GmbH