Media-Blog

ADAC – Interview

ADAC – Interview

Auto-Experte Prof. Stefan Bratzel über hohe Autopreise, die Probleme der deutschen Autohersteller, neue Konkurrenten auf dem Weltmarkt und die Zukunft der Mobilität. Professor Stefan Bratzel analysiert seit fast 20 Jahren die weltweite Situation der Autoindustrie....

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Marktpositionierung der globalen Automobilhersteller

Marktpositionierung der globalen Automobilhersteller

👉Wie wichtig sind die jeweiligen Märkte für die einzelnen Automobilhersteller? Das zeigt die Neuauflage der Marktpositionierungsmatrix der globalen Automobilhersteller 2022.👉Das Jahr 2021 stand für die Automobilhersteller unter keinem guten Stern - trotzdem stachen...

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Tagesschau – Freihändig über die Autobahn

Tagesschau – Freihändig über die Autobahn

Als erster Autohersteller weltweit hat Mercedes-Benz die Zulassung für ein hochautomatisiertes "Level-3"-Fahrzeug erhalten. Theoretisch ein großer Schritt - wenn da nicht einige Einschränkungen wären.

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Wirtschaftswoche – Ungewollter Exportboom

Wirtschaftswoche – Ungewollter Exportboom

„Rund 30 000 E-Autos mit einem Gesamtwert von rund zwei Milliarden Euro dürften allein in den ersten neun Monaten des vergangenen Jahres als junge Gebrauchtwagen ins Ausland verkauft worden sein“,sagt Stefan Bratzel, Automobilwirtschaftsprofessor und Direktor des...

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AutomotiveIT, Interview

AutomotiveIT, Interview

„Die Konsolidierung wird weiter voranschreiten“ Für Autoexperte Stefan Bratzel ist klar: Die Transformation der Autoindustrie wird zu einigen unschönen Verwerfungen führen. Autobauer müssten daher bei Software oder Elektromobilität Fahrt aufnehmen, um die eigene...

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Zeit Online: Unentschiedenheit als Stärke

Zeit Online: Unentschiedenheit als Stärke

2022 wird das Jahr, in dem BMW mit neuen Elektroautos angreift: Die elegante Schräghecklimousine i4 will jene Kundinnen und Kunden gewinnen, denen ein Tesla Model 3 weder hochwertig noch sportlich genug ist. Der luxuriöse iX ergänzt das erfolgreiche SUV iX3 nach oben....

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Welt: Hier sind E-Autos schon günstiger als Verbrenner

Welt: Hier sind E-Autos schon günstiger als Verbrenner

Das Jahr 2022 wird dem Elektroauto in Deutschland endgültig den Durchbruch bescheren. Immer mehr Gründe sprechen für den Stromer, wie Studien zeigen. Gleichzeitig offenbart sich, dass sich ein Verbrenner wirtschaftlich immer weniger lohnt. 0 Nach dem rasanten...

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Bild.de: E-Auto-Boom

Bild.de: E-Auto-Boom

So vergurkt die Politik den E-Auto-Boom Verkehrsforscher und E-Mobilitätsexperte Prof. Dr. Stefan Bratzel (54) nennt diese Entwicklung gegenüber BILD „bedenklich“, warnt: „Eigentlich müsste es umgekehrt sein. Die Ladeinfrastruktur müsste vorausgehen, damit sich mehr...

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Focus online: Elektro-Studie

Focus online: Elektro-Studie

Mit 350.000 verkauften Stromern wird 2021 ein neues Rekordjahr. 2022 sollen es laut Prognosen 450.000 sein, plus Hybride. Für die Pläne der Ampel-Regierung braucht es allerdings 1,6 Millionen Stromer pro Jahr - und es werden viel zu wenig Ladesäulen gebaut. Das E-Auto...

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Wallstreet Journal: VW’s CEO Survives Labor Dispute

Wallstreet Journal: VW’s CEO Survives Labor Dispute

“They’ve reined him in a little and surrounded him with strong leaders on the board,” said Stefan Bratzel, director of the Center of Automotive in Bergisch Gladbach. “It’s a face-saving move. He can remain the CEO but he’s lost some influence.”...

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Fortune: Intel plots a Mobileye IPO

Fortune: Intel plots a Mobileye IPO

“That was a huge amount of money spent on Mobileye, and yet it does not look as if they ever really worked together closely,” said Stefan Bratzel, head of Germany’s Center of Automotive Management, which tracks innovation in the car industry.  .... “Along with Waymo...

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CNBC: Why Volkswagen can become a global EV leader

CNBC: Why Volkswagen can become a global EV leader

“One thing that Diess does that is positive, he keeps repeating — even when no one in Wolfsburg wants to hear it — that Tesla is the benchmark. He is using Tesla to create pressure within the company for a necessary transformation,” Stefan Bratzel, director of the...

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Bild.de: Rückrufe seit 2011 versechsfacht

Bild.de: Rückrufe seit 2011 versechsfacht

Die Zahl ist ebenso überraschend wie schockierend: 331 Millionen Autos mussten in den USA zwischen 2011 und 2020 außerplanmäßig in die Werkstatt – doppelt so viele, wie im selben Zeitraum produziert wurden. Hierzulande sieht es kaum besser aus. Die...

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Automotive News Europe: Chip-Crisis

Automotive News Europe: Chip-Crisis

Chip suppliers need to be treated differently given their strategic importance to the industry, said Stefan Bratzel from the Center for Automotive Management. "You have seen the problems that arise when you treat the chip companies like other suppliers and stop the...

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New York Times

New York Times

He’s Steering Volkswagen, With His Eyes on Beating Tesla Herbert Diess, the chief executive, seeks to cast VW as a dynamic, modern company, but his style risks the ire of its powerful works council. "One thing that Diess does is positive, he keeps reminding - even...

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N-TV: Autobauer werden immer erfinderischer

N-TV: Autobauer werden immer erfinderischer

Erster Ansprechpartner für die Autobauer sind traditionell die großen Zulieferer - Bosch oder Continental, die sogenannten Tier 1-Lieferanten. Diese kaufen selbst viele Teile von den Tier-2-Lieferanten zu, die sich wiederum etwa bei den großen Chip-Herstellern in...

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Zeit: Warum Porsche plötzlich E-Bikes baut

Zeit: Warum Porsche plötzlich E-Bikes baut

Nach Harley-Davidson hat auch Porsche angekündigt bald Elektrofahrräder zu verkaufen. Dahinter steckt mehr als nur Imagepflege. Die Automobilindustrie betreibt den Fahrradbau also eindeutig nicht mehr nur als Hobby oder als Accessoire. "Das Fahrrad war lange Teil...

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Handelsblatt 19.10.2021

Handelsblatt 19.10.2021

Dangerous airbags, defective brake lights, faulty transmissions: Millions of vehicles around the world have had to be taken to the repair shop in recent years due to such safety defects. Recently, however, in addition to such well-known...

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Spiegel: Immer mehr Autorückrufe wegen Sicherheitsmängeln

Spiegel: Immer mehr Autorückrufe wegen Sicherheitsmängeln

Wegen Sicherheitsmängeln an Autos sind dem Branchenexperten Stefan Bratzel zufolge zwischen 2011 und 2020 allein in den USA 331 Millionen Fahrzeuge in die Werkstätten zurückgerufen worden – »das heißt, es wurden mehr als doppelt so viele Fahrzeuge zurückgerufen als im...

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NTV: Innovations-Ranking

NTV: Innovations-Ranking

When it comes to technical innovations, German carmakers are way out in front in the Center of Automotive Management's rankings. VW is the front-runner and, together with Daimler, even leaves Tesla behind. However, new competition is emerging from other...

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AutomotiveIT: CCI-Studie/Interview

AutomotiveIT: CCI-Study/Interview

The German OEMs around Volkswagen, Daimler and BMW will remain the top innovators in the Connected Car (CC) in 2021, but the Chinese OEMs in particular are on their way to the top group. Are we witnessing a trend reversal here? This is a development that is taking place in the...

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PNP, 26.07.2021

PNP, 26.07.2021

The Wolfburg-based company scored 89 percent on the index of the "Connected Car Innovation" study (CCI ) conducted by the Center of Automotive Management (CAM), putting it well ahead of its German competitors Daimler (77 percent) and BMW (57 percent). Extensive information...

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Tagesschau, Kartellstrafe für Autohersteller

Tagesschau, cartel fine for car manufacturers

Antitrust violations due to illegal agreements on the size of tanks for the fuel additive "AdBlue" are to be punished. "But pre-competitive cooperation and talks on technical standards between car manufacturers are essential in the future fields of...

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WDR Aktuelle Stunde

WDR Aktuelle Stunde

Are combustion engines a phase-out model? https://www1.wdr.de/fernsehen/aktuelle-stunde/alle-videos/video-aktuelle-stunde---1672.html

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Tagesschau,  Prämien der E-Autokäufer in Gefahr

Tagesschau, e-car buyers' premiums at risk

Automotive expert Stefan Bratzel from the Bergisch Gladbach University of Applied Sciences knows the problem. He also says: "Because of the uncertainties about delivery times and subsidies, some people will certainly leave an electric car alone for the time being and go to...

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Deutschlandfunk: Methanol-Brennstoffzelle

Deutschlandfunk: Methanol fuel cell

"Whether such a concept will catch on, I'm actually skeptical. At the moment, I think the auto industry is very much pursuing the issue of battery-electric mobility over the next few years," says Prof. Stefan Bratzel. Nevertheless, he praises the...

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ARD Morgenmagazin

ARD Morgenmagazin

Crisis winner E-mobility 30.03.21 | 01:32 min | Available until 30.03.2022 Of all things, the German automotive industry is gaining momentum during the pandemic. While combustion cars were sold much less during the crisis, the number of newly registered e-cars in...

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Deutsche-Presse-Agentur, 25.3.2021

German Press Agency, 25.3.2021

The German Press Agency (dpa) also picks up on the results of our performance study of global automakers. Further information in our new AUTOMOTIVE Performance Report 2021. https://auto-institut.de/automotiveperformance/

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Handelsblatt, 25.3.2021

Handelsblatt, 25.3.2021

Some of our research results of the performance trends of global car manufacturers in the pandemic year 2020 were published today in Handelsblatt. Conclusion: The most successful car manufacturers are not at home in Germany, but in Japan and the USA......

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Handelsblatt, 29.1.2021

Handelsblatt, 29.1.2021

Our ranking of the most innovative automakers in the field of electromobility today as a preview in Handelsblatt. We took a close look at the top 25 OEMs - including established and newcomers - in terms of e-innovations. Conclusion: There is (still) a lot to do...

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Süddeutsche Zeitung: Roboterautos

Süddeutsche Zeitung: Robot cars

"This is a huge loss of competence for Uber," says Stefan Bratzel, head of the Center of Automotive Management in Bergisch Gladbach, Germany, because it would mean that Uber would lose a crucial part of the value creation in a future robo-taxi market....

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Zeit online:  Deutsche Autoindustrie: Läuft doch

Time online: German auto industry: Running after all

"Volkswagen takes first place in this year's international innovation ranking of car companies. 272 product innovations, including 74 world firsts, were registered by Stefan Bratzel, Head of the Center of Automotive Management at the University of Applied Sciences Bergisch...

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Neue Zürcher Zeitung: Google conquers the car

The next few years will determine who equips the car of the future with software. More and more carmakers are using Google software. This hurts them, but only to a limited extent for the consumer. Professor Stefan Bratzel from the Center of Automotive Management in Bergisch...

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dpa: Deutsche Firmen zu langsam mit E-Autos in China

dpa: German companies too slow with e-cars in China

"The lead market for electromobility is China - and by a clear margin," said expert Stefan Bratzel, of the Center of Automotive Management (CAM). "You have to be very careful not to be left behind there if you don't invest."....

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ZDF heute:  Internationale Automesse in Peking

ZDF heute: International Automobile Show in Peking

High sales share of German OEMs in China can act like a drug: The intoxicating sales/profit is paid for in the long term with high dependence and simultaneous risk of political blackmail. A vulnerability risk for German...

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E-Mobility in Deutschland: Jan-Aug. 2020

E-Mobility in Germany: Jan-Aug. 2020

Electric sales in Germany again reached a record level in August 2020, with a market share of 13.2 percent of new registrations (July 2020: 11.4%). A total of 16,076 units were registered as pure electric vehicles (BEV), representing a new registration share of...

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Handelsblatt: E-Autoboom in Deutschland

Handelsblatt: E-Autoboom in Germany

Overall, the Center of Automotive Management (CAM) expects sales of 250,000 e-cars in Germany in 2020. That would correspond to a market share of 8.9 percent. 2020 may bring the breakthrough. "There will be an e-car boom this year," is...

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Tagesschau: Anpassung der Produktionskapazitäten in Europa

Tagesschau: Adjustment of production capacities in Europe

Even before the Corona crisis, there was considerable overcapacity in Europe. The production capacity of around 1.5 million vehicles is no longer needed there in the long term. We expect 5-6 major auto plants to close in Europe in the next few years. The...

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ZDF heute_E-Mobilität

ZDF heute: E-Mobility

"Corona crisis could accelerate industry transformation toward e-mobility. Automakers need to focus their scarce resources on the issues of the future." https://www.zdf.de/nachrichten/heute-19-uhr/200805-heute-sendung-19-uhr-100.html

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E-Mobilität in Deutschland. Absatztrends Jan-Juli 2020.

E-Mobility in Germany. Sales trends Jan-July 2020.

Electric sales in Germany reached record levels in July 2020, with a market share of 11.4 percent of new registrations. A total of 16,798 units were registered as pure electric vehicles (BEVs), representing a share of 5.3 percent. Plug-in hybrids...

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Automobilwoche: Rückruf-Studie 2020

Automobilwoche: 2020 recall study

In the USA, around 55 million cars were recalled in 2019 and the first half of 2020. This means that almost two and a half times more vehicles were recalled to workshops than were sold as new cars in the same period. The German...

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AutomotiveINNOVATIONS 2020: Methodik und erste Ergebnisse

AutomotiveINNOVATIONS 2020: Methodology and first results

https://www.youtube.com/watch?v=pYG3cWBq35k The AutomotiveINNOVATIONS - Video Clip 2020 CAM's AutomotiveINNOVATIONS study balances the innovations of 42 global automotive groups with 96 brands according to quantitative and qualitative criteria. This results in.

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Tagesschau online: Daimler

Tagesschau online: Daimler

One fundamental deficit is that the topic of pure e-mobility has been systematically underestimated, says Professor Stefan Bratzel, Director of the Center of Automotive Management (CAM), in an interview with boerse.ARD.de: "The management has failed and simply...

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Forbes: Jaguar Needs To Be Ambitious

Forbes: Jaguar Needs To Be Ambitious

Professor Stefan Bratzel of the Center of Automotive Management (CAM) in Bergisch Gladbach, Germany says it’s all about size. “I’m wondering if it’s big enough to succeed as an independent player but it needs to cooperate or build an alliance with a bigger player....

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Forbes: Europe’s Auto Makers, Weakened By Coronavirus

Forbes: Europe’s Auto Makers, Weakened By Coronavirus

Professor Stefan Bratzel, director of the Center of Automotive Management (CAM) in Germany said the European industry was in trouble before the coronavirus struck what was an enfeebled structure. “There is a quite critical situation for many carmakers at the moment...

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Handelsblatt: Tesla Autopilot

Handelsblatt: Tesla Autopilot

Bratzel said Tesla is ahead of the competition with automatic lane changes when the turn signal is turned on, summoning the parked car and stopping at red lights and stop signs. In marketing, Elon Musk's company is "venturing further ahead than...

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NTV: Kaufprämien für E-Mobilität

NTV: Purchase premiums for e-mobility

Auto expert Stefan Bratzel, meanwhile, believes customers can look forward to further incentives. "Automakers and dealers will stimulate demand with various discount campaigns in the coming months. They need to get the vehicles off the lot," the professor at the Center of Automotive Management in Bergisch Gladbach told ntv. He added that this will not only be done through price, but also, for example, through free equipment features.
https://www.n-tv.de/wirtschaft/Renault-verschaerft-Rabattschlacht-article21834971.html

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Deutschlandfunk: Interview zum Konjunkturpaket

Deutschlandfunk: Interview on the economic stimulus package

"Continue to focus investments toward e-mobility" Higher purchase premiums for e-cars and hybrid vehicles: automotive expert Stefan Bratzel believes this aspect of the economic stimulus program is the right one. Speaking to Dlf radio, he said it was a clear signal to the public and...

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Phoenix: Konjunkturpaket in der Coronakrise

Phoenix: Economic stimulus package in the corona crisis

The German automotive industry lives primarily from exports; 75% of the vehicles produced in Germany are sold in other European countries, in the USA and above all in China. One bright spot is the high demand in China, says Prof. Bratzel Stefan Bratzel in the...

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ZDF heute: Autoprämie in Frankreich

ZDF heute: Car premium in France

The car premium in France with a focus on electromobility is the right thing to do and a good starting point for a corresponding boost in Germany. Either way, a decision needs to be made soon so that potential buyers do not have to wait any longer and...

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Opel plant builds battery cells
Phoenix Runde, 23.01.2020
E-car and climate change
SWR Aktuell, 09.12.2019
Battery cell production in Kaiserslautern
ARD Tagesschau, 14.11.2019
Savings at Daimler

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