Das CAM analysiert im Bereich Elektromobilität anhand von Markthochlauf-Szenarien die Kernkompetenzen der Zukunft. Darüber hinaus werden aktuelle Innovationen und Marktentwicklungen im Detail analysiert.
Auf einer fundierten Basis erstellt das CAM für seine Kunden maßgeschneiderte Analysen und Szenarien im Bereich alternativer Antriebe von Batterie-, Hybrid- und Brennstoffzellenfahrzeugen.

Electromobility Report
The Electromobility Report 2021 primarily analyzes the future core competencies of e-mobility. In addition, market and innovation trends of electric vehicles in Germany and the international core markets EU, USA and China are analyzed. The study explores market developments at industry level, innovation strength and drive strategies of relevant automotive manufacturers, as well as influencing factors of the market ramp-up of electric mobility, which it translates into scenarios for the year 2030. The study focuses on pure battery vehicles and plug-in hybrids.

CAM/YouGov Study





EV sales from 2013 to 2020
Global #electricvehicles sales in comparison of OEMs (brands): The small animation shows the high sales dynamics of #BEV/#PHEV of the automobil manufacturers in the period from 2013 to 2020. #tesla leads the brand ranking, but German manufacturers are catching up (partly thanks to PHEV models). Nissan and Renault initially scored with successful models such as Leaf and Zoe, but are falling behind over time. China, as the lead market for e-mobility, is represented by brands such as BYD and Wuling, which are boasting strong sales figures in their home market.
CAM E-Mobility Segment Matrix 2021

Download CAM E-Mobility Segment Matrix 2021 as poster (status December 2020).Â
Please register to receive the latest E-Mobility Segment Matrix from CAM.
Bitte registrieren Sie sich um die kostenfreie Studie zu erhalten!For more information on e-mobility, innovations, or the CAM Innovation Assessment Methodology, please visit the following links:
CAM Electromobility Report 2021: https://auto-institut.de/e-mobility/
CAM Innovations Report 2021: https://auto-institut.de/automotiveinnovations/
CAM Innovations-Bewertungsmethodik: https://auto-institut.de/mit/
Overview of current studies
Electromobility Report 2021: Update Europa
Scenarios of the market ramp-up for the year 2030 High sales dynamics of electromobility in Europe and in Germany in 2020 and 2021For the year 2030, the share of new registrations of electric vehicles (EVs) in Europe can be increased under favorable...
YouGov cooperates with the Center of Automotive Management (CAM)Cologne, Germany, July 8, 2021. The international data & analytics group YouGov is now cooperating with the Center of Automotive Management (CAM), headed by Prof. Dr. Stefan Bratzel.The aim...
E-mobility: Market trends in the core regions of Europe and China in Q1 2021
- E-mobility increases strongly in the first quarter of 2021 in the core regions of Europe and China. China is currently the largest e-vehicle market.- High momentum of plug-in hybrids in Europe. Battery electric vehicles dominate e-mobility growth in China....
E-mobility in Germany|Short analysis of Jan-March 2021
In March 2021, 65,681 electric vehicles (BEV/PHEV) were newly registered in Germany, representing a market share of 22.5 percent of total new registrations. Only in the exceptional month of December 2020 were more e-vehicles ever sold. In the first quarter of 2021...
E-mobility: The most innovative automakers (plug-in hybrids)
- The German automotive groups remain the innovation leaders in plug-in hybrids (PHEVs). The Volkswagen Group overtakes BMW and regains the lead in the innovation ranking.- There is a high correlation between innovation strength and sales strength. The...
E-Mobility in Germany 2021. Brief Analysis of Sales Trends.
New registrations of e-vehicles continue to rise against the declining overall market, reaching a double-digit new registration share of 20.7 percent in February. New registrations of electric vehicles remain at a high level in 2021. In February...
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