CAM/YouGov Study

The current study on market and innovation trends in electromobility is the kick-off of a joint project between the international data & analytics group YouGov and the Center of Automotive Management (CAM), which combines CAM's electromobility insights with YouGov's survey and consumer expertise. The aim of the study series is, on the one hand, to take stock of current market and sales developments in electromobility and to shed light on them from the consumer perspective. In addition, the technology trends and innovation performance of the automotive manufacturers in the field of electromobility are analyzed and compared with the perceptions of consumers.